We bring back Waveguide’s final rAVe “EcoSystems” blog from December 2012. CEO Scott Walker recalls his blog series and a fundamental question about the sustainable technology market. Is there one?
“Earlier this month a very important person in our industry asked me a very straightforward question: Have we (the AV/IT industry) proven that there is a market for sustainable technology? In other words, do we believe there is a sizable group of buyers out there willing to pay a little more to have their projects undergo the STEP process? I answered honestly that I wasn’t sure how big that pool was, nor was I sure where the pain threshold lay in terms of additional fees to deliver a more sustainable system. Since then, I’ve been thinking long and hard about this question…”
To read the full text, go to rAVe pubs.